According to SM Entertainment, the vision of the 8-member girl group Hearts2Hearts (H2H) is to connect with global fans through a “mysterious musical world filled with various emotions and heartfelt messages”. They aim to move forward together with their audience as a greater “us”. 
Key aspects of their brand and mission include:
  • Connection: Utilizing “S2” in their name as a heart emoticon to symbolize a close, emotional connection with fans.
  • Musical World: Creating a distinct, “mysterious” aesthetic and sound that delivers diverse, heartfelt messages.
  • Global Impact: Targeting international engagement as a “rising group” of the 5th generation.
  • Active Engagement: Following their Feb 2025 debut, they are actively engaging through high-energy performances, brand partnerships (e.g., Shopee, 2aN), and social media interaction.

Members include Jiwoo, Carmen, Yuha, Stella, Juun, A-na, Ian, and Ye-On.